Steve Jabba

Steve Jabba is on my top instructor list of 2012, a PUA in London.

He’s the natural who actually originally trained Richard La Ruina (Gambler). Became known for his kiss close video.  Website is here: Authentic PUA.

The PUA industry is a little bit shady to say the least. For a long time the No1 skill required by an aspiring PUA was the ability to market himself, and sell the “one weird trick” dream – a magic pill approach that will suddenly bring reams of horny 10s straight to your dick.

As Krauser writes in his post, the dream sold is that if you can just get your “technique sorted”, and throw in some clever routines, that’s all you need and nothing else to get the hottest women consistently. The problem is, it’s an easy sell…and easy to teach…but it doesn’t work.

As I have written before, what you need is to work on your own value:

Mindset And Beliefs
Physical appearance and fitness
Handling your emotional state
Becoming centered and happy / building self esteem.

And a ton of other things. It’s a hard slog, it requires great determination, faith in the process, intellect, a willingness to learn, a willingness to make a dork of yourself (on occasion), and a willingness to get slapped around emotionally.

It’s a journey.

So if you are thinking about engaging the services of an instructor, you would do well to ask yourself the following questions:

 Does the company have CONVINCING infield footage? Remember, it is easy to get numbers, to make girls laugh. Not so easy to get them turned on and relating to you as a sexual being.

 Does the company have posts written about holistic self improvement (with a “game” bias), or is it just mostly guff about tactics and techniques?

 Do other trustworthy, non biased people vouch for them (ask around on PUA Forums) – but beware what I have written in the linked article above!)

 Generally speaking – when you look at the guy, on videos etc – does he strike you as the kind of dude who gets laid with hot women? Is he relaxed? Non gamey? The best guys with women DON’T get into the community! You’re looking for guys as normal as possible, not gamey weird PUA types.

 Do they actually appear to like women? A strange one I know..But scratch the surface of a lot of manosphere / PUA types and you can sense the misogyny.

 Do they talk about screwing woman after woman after woman? This gets OLD and is an empty existence. If a guy is doing this over a number of years, there is a good chance there is something wrong with him. Why can’t he keep any of these girls around? Do you really want advice from a guy like this?

 Do they view the ability to pull women as a big deal? A guy who is truly good with women has this as just another part of his reality. It’s no big deal. The ones who talk loudest about it can safely be ignored!

Dig around under the bonnet… Caveat Emptor.

Related article

Steve of Authentic PUA makes out with random girl on the streets [in-field video].